The use of insults and accusations, esp. unjust ones, with the aim of damaging the reputation of an opponent,
The use of insults and accusations, esp. unjust ones, with the aim of damaging the reputation of an opponent
Negative campaigning, also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. ...
Negative, often personal, frequently inaccurate or exaggerated attacks of the opposition.
to say negative things about someone, somtimes lying.
The practice of saying negative things about an opponent during a political campaign; also known as 'dirty politics' (See also Dirty politics)
An attempt to discredit the competition by not talking about legitimate issues; calling an opponent names or questioning his or her character.